I'm interested in what happens behind the audience.

I'm a Chartered Accountant who has worked across audit and startup finance. Today my work spans finance operations, planning, cross-border finance and the many small decisions that keep a growing company moving.

I'm now exploring the creator economy because I think the next generation of interesting businesses will increasingly start with an audience rather than a traditional company.

This site is where I document what I'm learning and the way I think about those businesses.